Condo Owner

Volume19 Issue3 2015

Condo Owner publishes information vital to the business and pleasure of resort condominium ownership. Topics covered relate to real estate market trends, community association matters, rental management issues, tax and insurance updates and more.

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condo owner V O L U M E 1 9 • I S S U E 3 www.condo-owner.com 22 special feature Ready, Set, Go! "Preparations for each Hangout Festival start a year out," said Sean O'Connell, Festival Direc- tor for Hangout Music Festival. "Immediately after the festival, our team recaps the past show and identifies areas and experiences we want to improve. In fact, we already started booking artists for 2016 before this year's festival started." This year marked the beginning of Hangout's affiliation with live music production company Goldenvoice, a concert promotion subsidiary of AEG Live, the live-entertainment division of Los Angele–based mega-corporation AEG. The lineup for the 2015 music festival included su- perstar headliners like Foo Fighters, Zac Brown Band and Beck. Aside from the musical acts, the festival included The Bud Light House of Whatever Beach and Blu Beach Club, hammock lounges hanging under palm trees, sculptures created by Fairhope artist Bruce Larsen, giant beach balls, frozen cocktails in the Malibu Beach House and more. "Approximately 1,400 people work on the festival," said O'Connell. "The Hangout Fest has a year-around dedicated staff that works on the booking, operations, marketing, and spon- sorship sales. We also bring in experts in logis- tics and production to manage various aspects of the event." O'Connell also touts the tourism advantages that come with the festival's high profile that showcases Gulf Shores and Orange Beach to a wide audience. "At the end of the day, we're providing a va- cation for people from all 50 states and 30 coun- tries," O'Connell said. "The festival and its location on the shores of the Gulf of Mexico created a vibe unlike any other event. It seems like everyone is in a good mood. They are kind to each other and laid back. We're in the "happy" business." Cooperative Enterprise HOMF's O'Connell said that the cooperative working arrangement Hangout has with City of Gulf Shores "is very healthy. The festival reim- burses the City of Gulf Shores for the resources it uses. This is in addition to the tax revenue generated by the city. The festival management team meets with the city throughout the year to The Hangout Music Festival resulted in a $31 million economic impact in 2013, and this is expected to continue is subsequent years.

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